Putting local farmers on the map
NOOSA FOOD TRAIL
Farmers and producers are invited to submit their business details for inclusion on the new Noosa Food Trail website being launched shortly.
The website is designed be the definitive guide to the Noosa region’s diverse food and beverage offerings and an introduction to the Sunshine Coast and Cooloola’s wider offerings including farm visits (for example fruit picking and tours), retail, events and cooking schools along with a comprehensive directory of all farmers and producers.
The concept follows on from the printed Noosa Food Trail publication which was the only food-related publication available for any area on the Sunshine Coast.
The new website is the result of a collaboration between Noosa Farmers’ Markets, Tourism Noosa and owners and producers of local food and beverage related businesses and products across the region.
All legitimate farmers, producers, unique food hubs and experiences across the region are invited to participate including those providing fruit and vegetables, meat and poultry, fish and seafood, dairy and eggs, horticulture including herbs, nuts and legumes, wine and beverages. A follow up phase will integrate restaurants and food vendors and in the interim this detail will be covered via links to Tourism Noosa’s website, visitnoosa.com.au.
Dedicated to local sustainability, Noosa Farmers’ Market owner and driver of the food trail project, Shane Stanley said the Sunshine Coast is the fastest growing agricultural region in Australia.
“The motivation for creating the Noosa Food Trail is to make a difference to the livelihood of local farmers by creating more income streams for their farms. Everything we do is about creating these income streams.
“We want to put them all on the map in order to create one centralised directory. The benefit in being included on the website is to be promoted and contactable for the purpose of attracting or increasing revenue potential through wholesale, retail and tourism opportunties.
“For the visitor, the food trail delivers an authentic ‘Farm gate’ experience, showcasing some of the finest and freshest produce in the region, if not the country.”
Tourism Noosa Marketing Manager Louise Terry said that the Noosa Food Trail will actively increase awareness of the region’s incredible food offerings and Noosa’s position as a leading culinary destination on both a national and international scale.
“Tourism Noosa’s goal through this project is to work collectively towards a sustainable and prosperous economic future via tourism that will contribute to achieving the aims outlined in our Sustainable Destination Action Plan for Noosa.
“It is an exciting time to be delivering a project such as the Noosa Food Trail, with Tourism Australia’s Restaurant Australia campaign recently launched, putting a global spotlight firmly on our strengths in food and dining experiences.”
There is no charge to be included on the website, however to ensure authenticity there are strict criteria including farms being located within the bounderies of the Sunshine Coast and Cooloola regions, and all products must be 100% locally made.
To be included on the Noosa Food Trail website for the official launch completed submissions must be received by deadline 20 May 2014.